In his post “Just Link”, Robin Sloan (whom I love), suggests that, instead of sending newsletter content in an email, publishers send an email with only a link to the actual content.

But, weighing all these considerations, if it’s possible for you, as a newsletter-er, to rescue the meat of your dispatches from the inbox: I recommend it!

That’s not an email newsletter, that’s spam. What you’re doing is blogging and emailing me a link to new posts. If all I wanted was to be notified that you posted something on your blog, there’s RSS.


  1. Ok, not really, but still.